11 strategy · 1 assetBrand Positioning and Messaging Architecture
3 strategy · 0 assetsBrand Story and Cult Following Blueprint
12 strategy · 1 assetMarketing Machine Blueprint
6 strategy · 0 assetsGrowth Channels Activation Plan
Update
12 strategy · 1 assetSocial Media Growth Strategy
9 strategy · 0 assetsFounder Personal Brand Strategy
9 strategy · 0 assetsPodcast Strategy
5 strategy · 0 assetsPR and Media Relations Plan
Update
10 strategy · 3 assetsLaunch Campaign Plan
20 strategy · 2 assetsFunnel Architecture
10 strategy · 0 assetsPricing and Offer Architecture
8 strategy · 1 assetNinety-Day Launch Roadmap
Update
14 strategy · 2 assetsSales Playbook and Scripts
7 strategy · 0 assetsRetention Playbook
9 strategy · 0 assetsMeasurement Framework
6 strategy · 0 assetsMarketing Budget Model
11 strategy · 1 assetCross-Channel Media Plan
Update
8 strategy · 0 assetsRetargeting and Multi-Channel Campaign Plan
Update
11 strategy · 1 assetBrand Positioning and Messaging Architecture
3 strategy · 0 assetsBrand Story and Cult Following Blueprint
12 strategy · 1 assetMarketing Machine Blueprint
6 strategy · 0 assetsGrowth Channels Activation Plan
Update
12 strategy · 1 assetSocial Media Growth Strategy
9 strategy · 0 assetsFounder Personal Brand Strategy
9 strategy · 0 assetsPodcast Strategy
5 strategy · 0 assetsPR and Media Relations Plan
Update
10 strategy · 3 assetsLaunch Campaign Plan
20 strategy · 2 assetsFunnel Architecture
10 strategy · 0 assetsPricing and Offer Architecture
8 strategy · 1 assetNinety-Day Launch Roadmap
Update
14 strategy · 2 assetsSales Playbook and Scripts
7 strategy · 0 assetsRetention Playbook
9 strategy · 0 assetsMeasurement Framework
6 strategy · 0 assetsMarketing Budget Model
11 strategy · 1 assetCross-Channel Media Plan
Update
8 strategy · 0 assetsRetargeting and Multi-Channel Campaign Plan
levr.live/fairground/dealer-one-pager
Walk & TalkFairgroundRachel
‹ OverviewDealer co-op one-pager
Rachel invited you · Oct 30
Dealer co-op one-pager
Rachel CMO
Does “Dollars speak louder than data” land with dealers, or does it undersell the software?
Jason CRO
It lands. Dealers sell on margin, not dashboards. Keep it as the headline for the co-op meeting.
LEVR
That matches the blueprint: dealers buy on the farm’s own dollars, not more data. I kept the headline and added the per-acre savings as the proof point. Draft updated.
Dale CEO
Approved. Print it for the co-op meeting on the 14th.
levr.live/fairground/this-week
Intelligence›This week · Mon, Oct 26, 2026Pulse #6
A rival is now saying “checked”. Ledgerow relaunched with “every statement verified”, our word, two weeks before settlement season. Respond before the 14th.3m 24s briefing
Settlement season: the drying charge is the line they ask aboutWhitespace · 87
03
Free gets louder: “no subscription fees” from the equipment makersExpectation · 80
04
Every AI assistant answers agronomy; none says what a field costInnovator · 77
Signal 01 · Threatens wedge▲ Velocity rising
Ledgerow is now claiming our word, two weeks before statements land
91Composite96Velocity88Novelty84Corroboration
What changed
Ledgerow’s homepage and paid search changed on Oct 22: Every statement verified before you sign. Their claim stops at the total; they don’t read the line items against the farm’s own record.
Evidence · 3 sources
Every statement verified before you sign.Ledgerow homepage hero · Oct 22
14 new paid search ads on “verify grain statement”Paid search scan · Oct 22–25
Their “Settlements checked” score moved 4 → 6Competitive radar · 20 closest companies
So what · how we respond
Sharpen the claim to the line item: “Checked line by line, against your own record.”Ready
Rebuild the landing hero and the dealer one-pager this week.Drafting
Brief sales: three talk tracks for “how is this different from Ledgerow?”Queued
Spine holds: still ours, because only Fairground reads the outside paper against the farm’s own record.
Updated because of this week
Landing PageFrom signal 01 · threat response
UpdatingUpdated
Dealer co-op one-pagerFrom signal 01
UpdatingUpdated
Sales battle cardFrom signal 01
UpdatingUpdated
Walk & TalkMon 7:02 AM
A rival is now saying “checked”. Here’s how we stay ahead.
Weekly briefing · Week of Oct 26
Sent to Dale, Rachel, Jason
Listen · 3m 24s
Ledgerow is saying “verified”. We go one level deeper: line by line.
The landing hero and the dealer one-pager are rebuilt and ready for review.
Sales gets three talk tracks before the co-op meeting on the 14th.
Before
After
One image that is the value proposition.
Brand guidelines
$27M seedCo-led by Rally Ventures and Skyward Group
With LEVR · 2025
LEVRFairground
CallRecording
RachelCMOJasonChief Revenue Officer
12:34
LEVR on the call
MuteAdd personMute LEVREnd call
meet · Dealer co-op review
Dale · Fairground
KLKara Lind · Hillcrest Ag Co-op
LEVR · Notetaker
TBTom Brandt · Hillcrest Ag Co-op
10:42 AM · Dealer co-op reviewLEVR · Notetaker
LEVRFairground
LEVR · AsyncDealer one-pager
LEVR
Before the co-op meeting: should the per-acre savings lead, or the checked line items?
Imani
0:42
Jason
Line items. That’s what dealers ask about.
Rachel
Agree. Keep the savings as the proof point.
LEVR
Got it. Leading with the checked line items, savings as proof. Updating the one-pager.
Asset updated · Dealer co-op one-pager
Reply, or talk it through…
Team discussionsLEVR on the call between your people
Customer conversationsLEVR joins the meeting
AsynchronousWhen there’s no time to meet
Ready for reviewLanding PageFrom signal 01 · threat responseReviewApprove
Ready for reviewDealer co-op one-pagerFrom signal 01 · line by lineReviewApprove
Ready for reviewBattle card: vs LedgerowFrom signal 01 · three talk tracksReviewApprove
Go-to-market libraryFind and reference anything, instantly
Desktop & mobile appYour collaboration tool and to-do list
LEVR ExpertCEOCMOChief Revenue OfficerHead of ProductBoard Member
LEVR is an AI-enabled go-to-market platform designed for the visionary and the C-suite.
Here’s what you get.
01 · Your LEVR Expert
An operator who’s done it before
A proven go-to-market expert who does the work with your team from day one.
02 · Your go-to-market plan
Prioritized, and aligned to your positioning
The few channels, campaigns and next actions that matter most, in order.
03 · The platform
An agentic ecosystem supporting every member of your team
Orchestrated agents that build ahead of you and connect with your team, so everyone can execute.
04 · Your assets
Agency quality, always on brand
A deep library of go-to-market assets that look like a professional agency made them.
For less than the cost of one full-time hire.
Choose how you start.
Single Go-to-Market$25,000/ year
+ $35,000 onboarding
Made for a small team with a single brand.
Multi-Division Org$100,000/ year
Annual investment
Multiple operators and divisions build their own blueprints, connected to and governed by the master blueprint.
Scale Operating EcosystemCustom
Pricing to fit your organization
LEVR across your entire operating ecosystem: every brand, division, partner and vendor.
Chapters1–9 to jump · A for the appendix · arrows and Enter · M or Esc to close
Turn everyone on your team into an
extraordinary marketer
Here’s how you get started.
Step 1 · The Positioning LabLive, in person with a LEVR Expert
Your leadership team pressure-tests your go-to-market in one day.
Your positioning, tested against 100+ alternatives
Proven against thousands of real customer conversations
The C-suite aligned on one strategy
Step 2 · BlueprintLEVR builds your blueprint
Your blueprint, plus dozens of go-to-market executions, ready to prove.
Every do and don’t, across every channel you sell in
Built by hundreds of agents with domain expertise
Your LEVR Expert builds the first executions with you
Step 3 · ActivateActivate LEVR across your teams
LEVR joins every meeting to keep your blueprint consistent and up to date.
Your LEVR Expert gets every team started, no training needed
Everyone gets LEVR’s agentic skills, as easy as a phone call
Every conversation sharpens the blueprint
In one day, your leadership team aligns on how you win in the market, tested live against thousands of real customers, competitors and conversations already happening in your market, with an expert who’s done it before.Overnight, LEVR turns it into an expansive blueprint: every channel you sell in, and the rules for everything your team builds.Within days, LEVR becomes a platform your whole team can work from, with dozens of agency-quality pieces ready to use.And from then on, LEVR is part of every customer call and every team meeting, keeping your entire go-to-market library sharp and in step with the business.
What LEVR is
01Starts with positioning
A proven process, refined over decades with some of the biggest B2B and B2C brands.
02A focused agentic ecosystem
Keeps you relevant to your customers, and every team consistent and polished.
03Builds ahead of you
Studies the market and builds the executions your team needs, before shifts catch you out.
By the end of Day 1, the leadership team was aligned and confident in a data-driven process, and clear on three critical things.
01 · Unique featureWhat only they can offer
The feature the market wants that competitors can’t quickly drown out.
02 · Emotional triggerWhy customers buy, and tell the story
What that feature gives customers that drives a social and emotional decision.
03 · Market tensionThe gap they fit perfectly
A real, unfulfilled tension in the market that they fit inside.
Teams often put AI to work on their own, before the company aligns on its go-to-market.
Adding more noise to a market already flooded with AI content.
After one day, LEVR proactively builds dozens of go-to-market tools, aligned around your unique positioning.
Alignment
“We can’t agree on what makes us the best choice.”
Execution
“We have a strategy. We struggle to turn it into action.”
Consistency
“Our people, agencies and AI tools all tell different stories.”
Adoption
“Our brand is strong. I’m not sure anyone is using it.”
Quality
“AI lets us make more, but it doesn’t look or sound like us.”
Momentum
“Our marketing falls behind our business strategy.”
Growth
Growth had been unpredictable for 18 months.
Silos
Team members were operating in silos, and the core messaging got messy, especially now with AI.
Spend
Significant money spent on vendors, with no real adoption or clear return.
AshleyHead of Sales
JasonAccount Director
JenPricing & Revenue Operations
Daniel & DaleLEVR Expert · Fairground CEO
RachelCMO
JakeMarketing · social
49 minutes of conversation across three people, ready by 9:02 AM.Instead ofdays of drafts and review cycles
Each person added full context on their own time.Instead oftwo or three meetings, and the back-and-forth to find a time
Six go-to-market assets updated across the ecosystem.Instead ofone: just the proposal
A proven processProven over 15 years.
Hundreds of companies, dozens of markets, B2B and B2C. From early-stage to Fortune 50 enterprises.
Proprietary training dataProprietary frameworks, benchmarks and lessons.
Built on everything the process has learned, from every lab before yours.
Data-driven alignmentYour positioning, proven in real time.
Market, competitors, customers and your team’s own case, each tested against the last.
Orchestrated intelligenceHundreds of agents, one method.
Specialized agents work in the background across leading AI models, live data and proprietary data.
01 · Unique featureWhat only you can offer.
The feature the market wants that competitors can’t quickly drown out.
02 · Emotional triggerWhy customers buy, and tell the story.
What that feature gives customers that drives a social and emotional decision.
03 · Market tensionThe gap you fit perfectly.
A real, unfulfilled tension in the market that you fit inside.
Listening · 6 voices
Your positioning platform.
Find your positioning.
People in the roomFeatures discussedOrganizations testedStrategyCustomer signals
Focus everythingaround your one thing.
LEVR is the go-to-market platform leaders use to focus their teams’ efforts on the market position where they win.
Customers tell your story, not just your salespeople.Strategic partnerships get easier.You can feel the market’s attention.
The tools meant to unlock our potential made the market resent it when we use them to tell our story.And substandard work floods the market, with no review and no governance.
More channelsBe present in more of them.More executionsMake more, more often.Fewer peopleWith a leaner team.Less budgetOn less spend.
The task of controlling how you show up has never been harder.
What does it take?
01Radical alignment across your whole team on what makes you unique.
02A team that authentically understands why customers are emotionally invested in your success.
03Your narrative connected to the dominant social tension in the market’s mindset.
FOCUS
Fortunately, those are the conditions that shaped the go-to-market method inside LEVR.
Establish presence
Better executions
Focused teams
Using less budget
The principle the whole system lives on.
Here’s what it looks like when those three things hold true across a company.
Focus everything aroundyour one thing.
Day one · The Positioning LabStrategic touch-bases throughout the year.Helps you build out the go-to-market toolkit.
How you get started, with your LEVR Expert.
Day one · Your expert leads the Positioning Lab
The first weeks · Your first campaign, built with your expert
DanielYour LEVR Expert
AshleyHead of SalesRole set up
JasonAccount DirectorRole set up
JenPricing & Revenue OpsRole set up
Works alongside what you already use
One brand, everywhere it shows up
01Your partner
for navigating strategic initiatives, alongside your LEVR Expert.
02Your platform
for keeping every team focused on where you can win.
An ecosystem of agents and people, on one strategy.
03Your toolkit
for making everything your audience sees consistent and on brand.
Step 1 · Day oneThe Positioning Lab
Your LEVR Expert leads your leadership team through it, live and in person.
Step 2 · The first weeksYour first campaign
Your expert builds the first executions of your go-to-market with you.
Step 3 · OnboardingYour whole team, live
Your expert sets up the roles and gets every team started, without switching off the systems you already use.